You win, you get more points to keep playing, if you don’t, you need to shell out a little more to keep going. It’s like gambling, but not! When reaching a cold audience, I’ll likely want to target users who like “Casino games.” Research may also find that people who enjoy this particular app skew heavily female, so I’ll add that in, and my app is only for iOS running on the latest operating system, so we throw that in the mix, too. Remember that you can always test your targeting options, helping you find the balance between “narrow enough to be relevant and drive results” and “too niche to get real visibility.”
Choose the Right Ad Objective Your whatsapp database ad objective matters on Facebook, and it’s not just about some centering your own thoughts about what you want to achieve with your campaign for simple categorization purposes. It actually has an impact on your campaigns. Your objective will shape what it is that you’re paying for to start. Traffic to your site is often paid for with link clicks (though you can change this), while video views are going to charge based on 10-second video views in most cases. This can drastically impact what your ads cost.
It’s also important to note that Facebook will automatically optimize your campaigns based on the objective you choose. If you want video views, they’ll show your video to users who have historically been more likely to stay put and watch the video. If you want lead generation, they’ll show the ad to users who have submitted forms in the past. This the first decision you make, and it matters. Learn more about Facebook Ad objectives here. 3. Keep Pain Points and Emotional Appeals Central You want to always remember the end goal here: to convince users that they need to take the action you want them to.