Website owners need to follow a process to get their websites to rank higher. WHAT IS SEO? Search Engine Optimisation (SEO) is the process of engineering your website so it can be properly read by the search engine spiders. A useful blog post to read is called "Levels of Web Page Optimisation". WHAT ARE SEARCH ENGINES? Search engines are programming systems that analysis text and only text. If your webpage is full of images and no text your site will be crawled but not read and not indexed by search engine simply due to no text on the page.
You need text on the page, you need to target each keyword/phrase on the page. So if you want to target the search terms "web marketing agency" UK Phone Number Database List you need to have one page with the title "web marketing agency", a URL with "web marketing agency", page description with "web marketing agency" and lots of content about "web marketing agency" plus all the page elements (H1 - H6 headings, Alt image tags, Bolded words and Links). WHAT NOT TO DO! However it never makes sense to call a home page "home" or have their business name on the title of every single page of website.
This is great for corporate branding but useless for other purposes. The owners probably search for their business and are pleased when it comes up first in Google. This is only good for the customers that know your company name or brand which is fine for large brands but if you're trying to get customers from internet users you need to optimise your text for keyword or keywords phrases that internet users are using and searching the web with.