More segmented and targeted Phone Number List advertising in According to a recent study carried out by Mediated Publicized through the Phone Number List online panel Toluene with 1,400 interviews , 57% of users remember the brand advertised with this type of advertising. With the new formats, this notoriety increases by 22% compared to the Phone Number List previous one and gives each format unique qualities.
For example, XL has a brand recall rate of 74% Phone Number List and users believe that it is perfectly relatable. Thanks to the fact that it transmits the message well and clearly , users remember what they have seen. Zoom has a 19% higher brand recall Phone Number List rate than the traditional “L” and displays the product at an appropriate size , according to respondents. Finally, with Masthead, the brand is remembered by 68% of those interviewed: it immediately Phone Number List captures attention thanks to its modern and current character .
The study also highlights the integrating Phone Number List capacity of HBBTV advertising ( 76% of those surveyed believe it is Phone Number List well integrated into the program). This contributes to improving the image of the brands advertised in it. A heat Phone Number List map has also been made on the attention of the users in each creative, greatly highlighting the brand and the product .